Demand for Touch Sensitive Technology will Surge
As per ‘Strategy Analytis’, demand for touch sensitive technology will surge by 2012, with 40% of mobile phone market adopting for it. Nokia imitating its competitors like Apple, HTC, Samsung, Sony Ericsson entered further into touch sensitive mobile market with the launch of Nokia5230 and Nokia 5530 XpressMusic today. Nokia released its first OLED display mobile phone in November 2008 with the launch of Nokia N85 & E63, a late entry into the market despite optimistic awareness.
Sony being a minority player in mobile market in the beginning, entered into ingredient branding with Zeiss, German manufacturer of optical systems was able to create inroads. Nokia followed suite but couldn’t achieve quality when incorporate with touch technology.