Consumer’s switching costs should be considered drastically low for new product launches in existing markets. If we consider the case of Macintosh, several lines of PC developed by Apple Inc. was first launched in 1984 built on Unix platform. Gradually, PC market shifted towards IBM compatible with Windows &Â MS-DOS OS. integration all OS into [...]
ZooZoos, promoted by Vodafone, a British mobile network operator, created the most creative & innovative ads, which helped them to leverage costs spanning geographies. Unlike other traditional advertisements & promotional campaigns which are geography-centric, Vodafone used techniques of non-verbal & visual communication to impart the message to the general public. Visual communication can be easily [...]
Resource Advantage Theory:
Every car maker in the industry seeks to gain better financial performance and gain the competitive advantage & above average returns; this has been illustrated by TATA by introducing Nano through proactive & reactive innovation. TATA has shown proactive innovation by reshaping the industry view in the automobile sector by introducing an [...]
As per ‘Strategy Analytis’, demand for touch sensitive technology will surge by 2012, with 40% of mobile phone market adopting for it. Nokia imitating its competitors like Apple, HTC, Samsung, Sony Ericsson entered further into touch sensitive mobile market with the launch of Nokia5230 and Nokia 5530 XpressMusic today. Nokia released its first OLED display [...]
Customer Awareness:
NutraSweet, a branded sweetener, was discovered & approved by FDA, but people didn’t opt for it ,as it had a wrong assumption that it tastes very sweet & has high calories.
To increase the awareness globally, a sweetener brand name was given, and NutraSweet initiated an advertising campaign to promote it. The reason [...]
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Last two quarters saw more & more companies investing in Indian market, especially in telecommunications apart from Auto, Real Estate, Software, etc which saw the addition of 10 million users during the last 30 days, according to TRAI.
Indian market continues to thrive despite global meltdown due to economies of scale, which reduces the cost per [...]
10 Steps to giving feedback
Step 1. Get to the point.
The purpose for this meeting is….
I asked you here to discuss…..
I want to spend some time discussing how you….
Step 2. State why you are having this conversation.
I have a concern about….
A problem has occurred in……
Step 3. Describe what you know.
I saw…..
When I was told, I looked [...]
Referrals: A 10 Step Guide
By Nigel Temple
Referrals are a great way of generating new business - aren’t they? As the prospect is ‘pre-sold’, there is a high chance of winning the business. The big question is, are you getting your fair share? If you aren’t sure - check out this 10 Step Guide.
1. Set [...]
10 Hotel Sales Mistakes to Avoid in Today’s Competitive Marketplace
by Dr. John Hogan, CHE CHA MHS
“We’ll do all right if we can capitalize on our mistakes.”
- Mickey Rivers
Mistakes do happen - that is human, understandable and part of our professional learning cycle. What we need to remember is to improve and learn from those [...]
We’ve got to take back the ideal of justice, we’ve got to take back this principle of human dignity. We’ve got to take it back from vengeance, from hatred, we’ve got to say: look, we’re all in this together. We are human beings.
Lesson 1 : Selling through stakeholders
Life is a sales Pitch- Anonymous
At Greycaps, All of us contribute to sales from our CEO , to vertical heads like me..
Last year i was roped in to support GAP (School GK Program)Â sales …
selling through stakeholders has been an approach that i have had in mind,implemented in bits and [...]